Globally renowned management guru, Peter F. Drucker famously said: “Every business has two functions- marketing and innovation.” Rightly so. Unless a business, regardless whether it’s a multinational corporation or a neighborhood bakery, they have to create a market for their products or services.
At the same time, they have to upgrade or offer innovative products either through new launches or line extensions to retain existing customers while wooing newer ones.
Actually, marketing can be both- very interesting and highly frustrating. That’s the reason organizations of all sizes hire marketing graduates for handling this complex yet extremely essential task. As a matter of fact, the quality of marketing could define the profits and losses of an organization or even its victory or doom.
If you’re a marketing professional, you might possibly relate to some extent with my above words. Understandably, they touch only the tip of a proverbial iceberg.
However, in recent months, marketing professionals around the world have found a new ally that could help in their intricate work. That is, AI tools for marketing. There’re quite a few of these top AI tools for marketing that you could use too for boosting own performance as well as that of your marketing efforts.
Before I write about these best AI tools for marketing in 2025, let’s comprehend some few basics about what this process called “marketing” actually implies and how it differs from sales. That’s because millions of people worldwide remain blissfully unaware that marketing and sales are two entirely different functions, though they complement one-another and are symbiotic in nature for every organization worth its salt.
Understanding Marketing & Sales
Marketing, as I mention earlier, is a complex function. It consists of various elements. The primary purpose of marketing is to generate interest or popularize a product using various methods.
Generally, these include creating awareness about a brand, product or service among the largest number of persons, with the sole intention of generating an interest. Marketers deploy both conventional and unconventional methods to achieve this purpose.
Some of the conventional forms of marketing involve sponsorships of teams or events, online, electronic and print media ads, free sampling, doling free branded merchandise and even vinyl wrappings for vehicles. Others include mascots at parties or outside storefronts and malls.
Unconventional forms involve influencing certain sections of the media through freebies to “plug” the brand in press coverage, tacit endorsement of certain popular political figures or using sexually explicit messages to promote a brand, product or service.
Marketing also involves extensive market research to determine what competitors are doing, how to position a product or service and it’s pricing, catering to specific demographics and ethnicities and understanding consumer preferences. Marketing is a function where organizations spend money, sometimes amounting to billions of dollars.
Sales on the other hand involves more about convincing a broad number of people to actually buy a product or service that’s being marketed by an organization. It involves addressing people’s needs and creating pain points so they buy the product. Sales also means negotiating prices and deals while sometimes making special offers to win over customers. Sales is the function where the organization aims only at making money.
Reasons to Use AI Tools for Marketing
There’re several reasons to use AI tools for marketing. As I said earlier, marketing is a complex function. Often, marketers have to meet unrealistic deadlines or even research into unknown markets. They need to understand demographic preferences and do some data analysis to learn spending patterns of people in any specific zone.
Obviously, these are vital functions and inevitably, time intensive. However, leveraging AI tools for marketing can speed up some of these tasks. Though some of the results or outputs from AI tools might not be accurate or even misleading, they would still be able to do some groundwork for you to develop upon and save time.
Best AI Tools for Marketing
Considering these facts, I suggest you deploy some better known AI tools for marketing. Though they might not deliver all the results that you seek, such AI tools for marketing could save you a lot of time while providing a broad idea on a direction you can pursue.
This list of best AI tools for marketing that I am providing now, isn’t really a definitive or authoritative listing. Understandably, AI is a rapidly evolving field and we can expect myriad such tools to be released for use in future.
Gemini AI
Gemini AI from Google is by far the best free AI tool that I will recommend to every marketer. Though simple to use, Gemini AI can do a lot of work for your marketing processes such as summarize reports, provide insights about a product from some competitor, inform of what’re the desirable qualities your product should possess and also do some translations, if you require.
Gemini Pro is their paid resource available at $19 per month and is power packed with extra features that make it ideal for marketers of all kinds.
Beautiful AI
All marketers need to make presentations several times a year, if not during a month. They need presentations for customers, seniors and other stakeholders. As a marketer, if you’ve made a presentation earlier, surely you’re well aware of the hassles it involves and the time it consumes.
Instead, you can use Beautiful AI, a superb AI tool that could help you create impactful and engaging presentations quite quickly. Other than suggesting templates for your presentation theme, you can also get guidance on content to include as well as help for making graphs and charts.
Amperity.ai
Amperity.ai can help aggregate all your customer data from various sources and combine into one file for easier reference. You can select the features of the customer data that you wish to summarize and save for future references. Additionally, helps identify target customer segments with its AI and enables your marketing campaigns to be better focused.
You can also get some insights into spending patterns of your customers and analysis of various markets and their conditions with this AI powered marketing tool.
Einstein
Einstein is a suite of AI tools that could help you serve customers better and generate positive leads. It works by predicting customer churns, identifying key clients and personalizing your marketing messages for each customer.
This AI suite also enables you to identify spending patterns of customers on your list and their preferences to enable better offer making capabilities. Einstein has a very powerful AI engine that can also prove useful in customizing your marketing campaigns towards a niche or selected community.
Clearwave.ai
Clearwave.ai is an AI-powered creative automation platform that helps you create high-quality marketing materials for offline campaigns. Clearwave.ai engine helps with tasks such as creating creative concepts for marketing materials, design visually appealing and on-brand marketing materials and personalize marketing materials for different audiences.
You can also ask for analysis of marketing reports from offline sources, by inputting them on this amazing AI-based marketing tool.
In Conclusion
These aren’t the only AI tools for marketing that’re available right now. I haven’t included a few because some of these are only in their test or Beta versions and hence might not perform to your standards. Watch this space as we will upgrade and update this list in future.
