Osum

Osum is a groundbreaking platform that simplifies competitive research, offering instant access to SWOT analyses, buyer personas, growth opportunities, and more for any product or business. By streamlining the research process, Osum enables users to focus more on strategic planning and execution, enhancing decision-making and business planning through innovation and efficiency.

Main Features:

• Instant Competitive Research: Access comprehensive analyses at the push of a button.
• SWOT Analysis: Identify strengths, weaknesses, opportunities, and threats for thorough strategic planning.
• Buyer Personas: Understand your target audience with detailed buyer personas.
• Growth Opportunities: Discover avenues for expansion and improvement.

Important Use Cases:

• Business Strategy Development: For businesses looking to refine their competitive edge and strategic direction.
• Marketing Planning: Helps marketers tailor campaigns based on detailed buyer personas and competitive insights.
• Product Development: Informs product innovation and improvement by identifying market needs and opportunities.

Pricing and Free Trial:

• Pro Plan ($134.99/month):
  • Up to 3 users
  • 9 projects per month
  • 45 report workspaces per month
  • 75 predictive surveys per month
  • Features: Product research, USPs, branding analysis, market positioning insights, SWOT analysis, customer buyer persona, psychographics, customer sociotypes, sales prospect profiler, content strategy recommendations, product-market-fit analysis.
• Expert Plan ($224.99/month) – MOST POPULAR:
  • Up to 9 users
  • 15 projects per month
  • 75 report workspaces per month
  • 120 predictive surveys per month
  • Additional features: Market research overview, detailed customer insights, mom test assessment, buyer journey analysis, user stories.
• Business Plan ($499.99/month):
  • Up to 30 users
  • 30 projects per month
  • 150 report workspaces per month
  • 240 predictive surveys per month
  • Additional features: Market size and growth insights, opportunities for growth, competition, collaboration, OKR suggestions for various departments.
• Enterprise Plan ($2,699.99/month):
  • Up to 75 users
  • 45 projects per month
  • 225 report workspaces per month
  • 375 predictive surveys per month
  • Additional features: Access management, pay by invoice, advanced admin permissions, audit log, SAML single sign-on (SSO).